CHAPTER 1 THE DAILY CHALLENGES OF RUNNING A BUSINESS Day to day operations The changing face of business Some golden rules of busines
CHAPTER 2 PEOPLE Business interaction A physical presence Employing the right people Golden rules
CHAPTER 3 THE LAW Legal systems Trading across borders Employment law Consumer law Intellectual property rights Taxation law
CHAPTER 4 FINANCE Funding Taxation Managing costs Debt collection Golden rules of business finance
CHAPTER 5 PRODUCT MANAGEMENT Planning Producing The manufacturing production process Forecasting Marketing Golden rules
CHAPTER 6 RISK MANAGEMENT What is risk? Foreseeing and managing risk Exit strategy planning Growing too fast Risk analysis Example of a contingency plan Golden rules